This project was developed as a commercial piece for a KFC store in Recife, focusing on the creation of a cohesive motion system for digital content.
The goal was to establish a dynamic and recognizable visual language, using motion to reinforce the brand’s identity while keeping the communication clear and engaging.
The project explores consistency, rhythm, and modular animation elements, allowing the system to be applied across different formats and campaigns while maintaining a strong and unified visual presence.
Motion designer: Deyan Cavalcante
Art direction: Gustavo Estevão